Article Author - "Berkun, Scott"


Independent Articles
Scott Berkun, December 2017
Don’t Be Precious (with Your Ideas) »

PUBLISHED DECEMBER 2017 by Scott Berkun, Author/Speaker — Three magic words for people who create things are: Don’t be precious. Being precious means you’re behaving as if the idea you’re working on is the most important thing in the history of the universe. It means you’ve lost perspective and can’t see the work objectively anymore. …

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