Article Author - "Schwartz, Gene"


Independent Articles
Gene Schwartz, September 1996
Rules of Thumb in Pricing and Profitability »

PUBLISHED SEPTEMBER 1996 by Eugene Schwartz, President, Consortium House When I first started my career in the printing business in New York City (after abandoning my civil engineering and public administration goals), I started selling for a $35-a-week draw against commissions. We did our own estimating, and my boss, Ozzie Schroeder, who could practically make …

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