Article Author - "Sargent, Betty Kelly"


Independent Articles
Joel Friedlander and Betty Kelly Sargent, March 2015
It Takes a Team »

It’s a new day for self-publishers, no question about it. Indie authors can take the business of publishing a book into their own hands without spending huge amounts of money and, with a little diligence, can reach their specific readers through powerful sales channels available to everyone. But there’s a catch. They themselves have to …

Betty Kelly Sargent, December 2014
Tips for Better Metadata »

Metadata matters—it matters a lot. Defined as data about data, it is information about your books that is communicated to others, in part, through a set of descriptive keywords. It matters because skillfully chosen keywords in your metadata can make it easy for readers to find your books. In fact, if you are publishing e-books …

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