Article Author - "Rutkowska, Alinka"


Independent Articles
Alinka Rutkowska, March/April 2018
The 4 Ps That Will Skyrocket Your Book Sales (With 11 Case Studies) »

PUBLISHED MARCH/APRIL 2018 by Alinka Rutkowska, Founder, LibraryBub — Watch Joshua Robertson’s video recap of this article! If your book sales are sluggish or nonexistent, you probably left out one or two Ps. There are four of them in total. The four Ps, also known as the marketing mix, stand for Product, Place, Price, and Promotion. …

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