Article Author - "Rodgers, Adam"


Independent Articles
Mark Rodgers, October 2015
Build Your Business Case, Part 2: Emotion »

PUBLISHED OCTOBER 2015 by Mark Rodgers, Principal, Peak Performance Business Group Persuading people to say Yes to your ideas, offers, and suggestions requires intellectual heavy lifting, and entails making a solid business case for what you’re proposing. And as noted last month in Part 1 of this series, your business case needs two primary building …

Mark Rodgers, September 2015
Build Your Business Case, Part 1: Logic »

PUBLISHED SEPTEMBER 2015 by Mark Rodgers, Principal, Peak Performance Business Group Having someone say Yes to your ideas, offers, and suggestions ranks among the greatest achievements in the business world. But persuasion requires intellectual heavy lifting, and part of that heavy lifting entails making a solid business case for what you’re proposing. In the process, …

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