Article Author - "DiOrio, Rana"


Independent Articles
Rana DiOrio, January 2016
It’s the Why That Matters »

PUBLISHED JANUARY 2016 by Rana DiOrio, CEO, Little Pickle Press I am currently raising growth capital for my seven-year-old company, Little Pickle Press (“Little Pickle”). One of the questions potential investors consistently ask is, “What are your competitive advantages?” I respond by explaining that, from inception, our most important competitive advantage was, and continues to …

Rana DiOrio, December 2014
Creating Powerful Covers »

Despite the age-old adage, everyone judges a book by its cover—booksellers, librarians, educators, and, of course, readers. At Little Pickle Press, we have developed a rather unorthodox way to create our covers. To follow our formula for success, you would take the following steps: Brainstorm cover concepts collaboratively with your editor, author, art director, and …

Rana DiOrio, December 2013
The Top 10 Mistakes Entrepreneurs Make »

The Top 10 Mistakes Entrepreneurs Make December 2013 by Rana DiOrio As independent publishers, author-publishers, small-business owners, and/or vendors supporting the content-producing industry, we are all entrepreneurs. I took on that role in 2009 by starting a children’s media company after I had spent years working in law, finance, and private equity. Throughout my career …

Rana DiOrio, June 2013
Keys to Managing a Virtual Publishing Company »

Little Pickle Press is an award-winning publisher of children’s media entering its fifth year. Based in San Francisco, we have five employees, 40 independent contractors, and four strategic partners located throughout the world. Unlike Marissa Mayer, the Yahoo CEO who decided to make all its telecommuters work in the office, we operate as a virtual …

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