Article Author - "Peterson, Kelly"


Independent Articles
Kelly Peterson, November 2017
INscribe Digital Believes Automation and Transparency Are Vital to Distribution »

PUBLISHED NOVEMBER 2017 by Kelly Peterson, Director of Client Services, INscribe Digital — The turn of the 20th century was all about industrialization: locomotives, factory lines, and, eventually, automobiles. There was a reason they called it a revolution: It reshaped the world. Now that we’re ensconced in the 21st century, we’ve moved to everyday micro-automations. …

Kelly Peterson, May 2017
Creating an e-Book Bestseller in 4 Steps »

PUBLISHED MAY 2017 by Kelly Peterson, Director of Client Services, INscribe Digital A couple years ago, I moderated a panel that dished the tips and tricks of creating an e-book bestseller, and the advice is still fresh today. The panel included Tobly McSmith, digital account director at HarperCollins; Nathan Maharaj, director of merchandising at Kobo; …

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