Article Author - "Fertik, Michael"


Independent Articles
Michael Fertik and David Thompson, February 2011
Protect Your Online Reputation »

For a small business, reputation damage may be a bigger risk than natural disaster or even terrorism. After all, a careful backup plan can avert most problems an earthquake or fire might cause, but damage to a reputation is long-lasting and often permanent, and every customer interaction has the potential to create it. Fortunately, there …

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