Article Author - "McLean, Kristen"


Independent Articles
Kristen McLean, November 2016
Don’t Waste Your Money: Creative Strategies for Investing in the Right Publishing Events »

PUBLISHED NOVEMBER 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Doesn’t it seem like every time you open your inbox, there is another conference announcement, trade show reminder, or early-bird invite? These events are an important part of our culture, but conferences and trade shows can be expensive propositions for publishers, especially …

Kristen McLean, February 2016
Five Essential Data Tools Every Publisher Can Afford »

PUBLISHED FEBRUARY 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Because you don’t have to be “big” to be “smart.” Running your business without good information about your market is a little like driving without road signs—you know you’re going somewhere, but you have no idea where that is. Gathering this information …

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