Article Author - "McIlroy, Thad"


Independent Articles
Thad McIllroy, May 2017
Book Publishing Startups and What They Mean to the Rest of the Publishing Industry »

PUBLISHED MAY 2017 by Thad McIlroy, Electronic Publishing Analyst November this year will mark the 10th anniversary of the launch of the Amazon Kindle e-reader. Most of us associate the event with something larger: the launch of the modern era of e-book publishing. And, closely linked to that, the launch of the enormous self-publishing industry that …

Thad McIlroy, June 2016
5 Digital Publishing Trends You Should Be Watching »

PUBLISHED JUNE 2016 by Thad McIlroy, author, Mobile Strategies for Digital Publishing 1. Innovation is still in its infancy E-book pricing is now starting to be understood, as authors and publishers seek the right balance between maximizing unit sales and maximizing profitability. E-book formatting has stalled at the intersection of EPUB and MOBI. The existing …

Thad McIlroy, April 2015
Mobile-Era Marketing »

PUBLISHED APRIL 2015 by Thad McIlroy, publishing analyst Mobile is where today’s customers are headed and where tomorrow’s customers already dwell. And mobile marketing requires a leader who can articulate a compelling technology strategy and keep it on course. This is a vexing issue for publishers. Mobile won’t succeed without a top-level commitment at the …

Renée Register & Thad McIlroy, February 2013
Metadata Musts »

PUBLISHED FEBRUARY 2013 by Renée Register and Thad McIlroy Today’s independent publishers have two big reasons for getting metadata right and distributing it early in the publishing cycle. For one thing, full and accurate metadata is essential for e-commerce; without it, a book is much less likely to be found, to create a buzz, and …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
©2016 Independent Book Publishers Association

Visit Us On FacebookVisit Us On TwitterVisit Us On LinkedinCheck Our Feed