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Scott Lorenz , October 2015
Why to Choose an Idiom for Your Title »

PUBLISHED OCTOBER 2015 by Scott Lorenz, President, Westwind Communications Using an idiom as a book title not only makes the book stand out more; it also makes the book easier to remember. We hear expressions with figurative meanings that differ from their literal meanings in everyday life—“Don’t cry over spilt milk,” for example, or “It …

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