Article Author - "Carlson, Linda"


Independent Articles
Linda Carlson, June 2015
Marketing Whatever You Have to Market, Part 3: Place Opportunities and Issues »

PUBLISHED JUNE 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the third in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the third in a series of articles designed to help you brainstorm marketing strategies in the context of the …

Linda Carlson, March 2015
Spotlight: Member Achievements »

A Prize Winning Press Built With Mysteries Among the publishers recently honored with Benjamin Franklin Digital Awards is Cozy Cat Press, the post-retirement project of a college professor. And what a project it is: Established in the Chicago suburb of Aurora in 2010, when Patricia Rockwell couldn’t find a satisfactory publisher for her first novel, …

Linda Carlson, April 2015
Marketing Whatever You Have to Market, Part 2: Price Opportunities and Issues »

PUBLISHED APRIL 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the second in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. No matter what you’re marketing—print books, digital books, audio books, sidelines, your authors as speakers or experts, consulting services based on …

Linda Carlson, February 2015
Getting E-books Into Libraries: What Librarians Want and Vendors Offer »

Say “e-books” and “libraries,” and independent book publishers are quick to express frustration. OverDrive dominates e-book distribution to libraries, and many small publishers struggle to get this vendor to sell their titles. Independent publishers also face two other obstacles when marketing e-books: Few libraries buy direct from publishers. Few libraries buy e-only titles. Discouraged? Here …

Linda Carlson, February 2015
Spotlight: Member’s Achievements »

Speaking Up For Special Needs Publishing a book to launch a speaking career isn’t unusual. But the Dixon family of Finding Words Press may be unique because they created a book to get a teenager with brain damage on the lecture circuit. The company’s only title, A Stroke of Luck, came about because of bad …

Linda Carlson, March 2015
Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the first in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the first in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Linda Carlson, January 2015
Assessing the Outlook for Bookstores »

Many of us remember when Barnes & Noble was a single store in Manhattan, the Internet was only a government project, department stores had book buyers, and most cities had at least a few bookstores. Places such as Seattle, San Francisco, and Boston seemed to have a store in every neighborhood— and in some neighborhoods, …

Linda Carlson, January 2015
A Handbook Born on a Boat: The Tell-A-Gram Publishing Tale »

Galapagos to Grammie Guide: That’s the trajectory of the 232-page handbook on grandparenting that four San Jose-area women have written and published. Their company, Tell-A-Gram Publishing, started because of Richard Mobilio, an adventure travel buff who wanted to visit Ecuador. He and his wife, Laurie, put together a group of about a dozen couples in …

Linda Carlson, January 2015
Spotlight: Member Achievements »

Fiction Succeeds With An Ass-Kicking Female Chaplain Jaime Richards is a US Armychaplain, but this heroine’s explosive situations—and occasional explosive language— have won her a following among Christians and atheists alike, and generated healthy sales for Arundel Publishing, a Warwick, NY, company founded in 2011 that does how-to nonfiction and YA novels as well as …

Linda Carlson, December 2014
Harnessing the Potential of Publicity »

Publicity is free. Publicity is easy. Publicity is a given if your book wins an award. Publicity sells books. These are only a few of the myths about public relations and publicity. You’ve undoubtedly heard many others, especially in sales pitches from people who want you to pay them to generate media releases, write social …

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