Article Author - "Klouda, Lauren"

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Independent Articles
Lauren Klouda, April 2014
Marketing in the eBook Era »

Doing my job means fighting for shelf space for digital books. Yes, this is necessary even though the space is virtual. In fact, the whole process of marketing e-books is very similar to the whole process of marketing printed books, as I’ve seen in my role as digital marketing manager for Independent Publishers Group. Despite …

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