Article Author - "Lamont, Ian"


Independent Articles
Ian Lamont, May/June 2018
Board Member’s Memo: How to Use Amazon Advantage to Sell Books »

PUBLISHED MAY/JUNE 2018 by Ian Lamont, Founder, i30 Media — Can Amazon Advantage give you a competitive advantage? IBPA Board Member Ian Lamont walks you through the pros and cons. Last year, I wrote an article for IBPA Independent about Amazon Marketing Services. It got a huge response—people were clearly interested in learning more about this …

Ian Lamont, January 2017
Board Member’s Memo: How to Use Amazon Ads to Boost Sales »

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media — Online and mobile advertising has been a mixed bag for indie publishers. You may have tried platforms such as Google’s AdWords tool or Facebook Ads, which let publishers target audiences searching online or browsing their social media feeds. But there’s a relatively new player in …

Ian Lamont, June 2016
Board Member’s Memo: How to Go Lean to Improve Output »

PUBLISHED JUNE 2016 by Ian Lamont, Founder, i30 Media – What do Stephen King, Arianna Huffington, Scott Adams, and Tim Ferriss have in common? All of them have used lean methods in the course of writing books or building their publishing businesses. You may have heard of the lean startup framework used by high-tech companies …

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