Article Author - "Appelbaum, Judith"


Independent Articles
Judith Appelbaum, December 2015
How-To Highlights »

PUBLISHED DECEMBER 2015 by Judith Appelbaum, Editor, IBPA Independent Search for “how-to” in the trove of Independent articles available on the IBPA site and you’ll get 2,221 results, with an implicit message screaming, “Refine your search!” How you refine it will obviously vary, depending on what publishing activity you want help with at any particular time. …

Judith Appelbaum, April 2014
IBPA Roundtable: Revelations from Readers: Part 3 »

PUBLISHED APRIL 2014 by Judith Appelbaum, Editor, IBPA Independent A Note from the Editor: Today’s abundance—or is it overabundance—of data includes everything from “big data,” through the kinds of data that Linda Carlson reports on in this issue, to “anecdata.” “Big data,” often defined as data that exceeds the processing capacity of conventional database systems, …

IBPA Members, March 2014
IBPA Roundtable: Revelations from Readers: Part 2 »

PUBLISHED MARCH 2014 by Judith Appelbaum, Editor, IBPA Independent A Note from the Editor: Direct contact with readers is a big plus for independent publishers. When just a few people do the work that large houses parcel out to editorial departments and marketing departments and publicity departments and design departments and production departments and finance …

Judith Appelbaum and Florence Janovic, Sensible So, November 1996
A Low-Cost System for Marketing Novels Is Not a Work of Fiction »

PUBLISHED NOVEMBER 1996 by Judith Appelbaum and Florence Janovic, Sensible Solutions The very same people who know that target marketing works for nonfiction are often surprised when we report that it works for fiction too. “How do you identify the people likely to be interested in a novel?” they always ask, and “How do you …

Judith Appelbaum, June 1996
Millions of Dollars of Sub-Rights Money Now Available »

PUBLISHED JUNE 1996 by Judith Appelbaum, Editor, IBPA Independent A new BISAC form with the potential to help publishers collect millions of dollars in “mystery money”-i.e., payments from buyers of subsidiary rights that come with inadequate documentation-is about to go out to the leading large publishers and thousands of smaller houses. Developed by the Book Industry …

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