Article Author - "Lapin, Jackie"


Independent Articles
Jackie Lapin, April 2014
The Case for Internet Radio Appearances »

Watching the vast changes in book marketing in the last few years, we’ve seen mainstream media retrench due to budget constraints and shifting audience attention. From my vantage point as a media relations expert specializing in targeted radio media tours for authors, I now see Internet radio as an increasingly influential medium for reaching buyers. …

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