Article Author - "Huey, Craig"


Independent Articles
Craig Huey, December 1996
20 Special Insights Into Direct Marketing to the Mature Market »

The mature market, which I define as people over the age of 55, is so large that it can no longer be categorized as a niche market. This is an enormous group–the fastest-growing group of potential customers in the world. And they have incredible buying power. Because seniors prefer to be regarded as individuals, direct …

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