PUBLISHED JANUARY/FEBRUARY 2019 interview by IBPA Independent — Podcast “Inside Independent Publishing (with IBPA)” gives publishers access to powerful ideas, strategies, and tools for success. Podcasting is huge. From 2013 to 2017, the amount of people who listen to podcasts doubled from 12 percent to 24 percent. In 2019, that’s expected to grow even further. …

PUBLISHED SEPTEMBER 2017 by Peter Goodman, Publisher, Stonebridge Press – Pitches for large-quantity sales need to answer at least these five questions. Can anything save independent publishing? Can anything save independent bookstores? In the July 2017 issue of IBPA Independent, I speculated that such a savior might already exist: the Espresso Book Machine (EBM). The …

PUBLISHED JULY 2017 by Peter Goodman, Publisher, Stone Bridge Press — I read recently in Business Insider that Amazon’s strategy for making its brick-and-mortar stores successful hinged on three factors: exploiting big data to tailor the store’s offerings to its local demographic; reducing inventory to only a few thousand titles of proven sales potential; and …

PUBLISHED DECEMBER 2016 by Peter Goodman, Stone Bridge Press, and Dave Peattie, Whereabouts Press When requesting an estimate from a printer, here is the information to provide in order to get a detailed and accurate quotation: Trim size Quantity Page count Delivery destination(s) Project title (It may be safer to use the author’s last name …

PUBLISHED DECEMBER 2015 by Peter Goodman, Publisher, Stone Bridge Press Certain basic business practices need renewed emphasis in an age of impersonal texting, e-mails, and digital interaction. As a book publisher, you know you always need to focus on appearance and content in terms of readers. What first impression does your book give that persuades …

PUBLISHED DECEMBER 2015 by Peter Goodman, Publisher, Stone Bridge Press At Stone Bridge Press, we have devised a system for boosting our authors’ online presence and the online presence of their books by offering to do most of the dirty work. Our decision to publish a book today probably has as much to with the …