PUBLISHED JULY 2017 by Peter Goodman, Publisher, Stone Bridge Press I read recently in Business Insider that Amazon’s strategy for making its brick-and-mortar stores successful hinged on three factors: exploiting big data to tailor the store’s offerings to its local demographic; reducing inventory to only a few thousand titles of proven sales potential; and adding …

PUBLISHED DECEMBER 2016 by Peter Goodman, Stone Bridge Press, and Dave Peattie, Whereabouts Press When requesting an estimate from a printer, here is the information to provide in order to get a detailed and accurate quotation: Trim size Quantity Page count Delivery destination(s) Project title (It may be safer to use the author’s last name …

PUBLISHED DECEMBER 2015 by Peter Goodman, Publisher, Stone Bridge Press Certain basic business practices need renewed emphasis in an age of impersonal texting, e-mails, and digital interaction. As a book publisher, you know you always need to focus on appearance and content in terms of readers. What first impression does your book give that persuades …

PUBLISHED DECEMBER 2015 by Peter Goodman, Publisher, Stone Bridge Press At Stone Bridge Press, we have devised a system for boosting our authors’ online presence and the online presence of their books by offering to do most of the dirty work. Our decision to publish a book today probably has as much to with the …