Article Author - "Florrie Binford-Kichler"


Independent Articles
Florrie Binford Kichler, March 2013
President’s Post: The Fifteen-Minute High »

Fifteen minutes. That’s how long it takes to publish a print book—shave five minutes off that time for e-book only. Upload the Word file, make a few choices as to trim size, cover template design, exterior color, and poof—you’re a publisher. I know first-hand because, as a gift to my family, I just published my …

Florrie Binford Kichler, President, IBPA, February 2013
President’s Post: What’s New? A Trio from IBPA »

Cynics say that there’s nothing new under the sun, but I invite those cynics to take a look at IBPA, where the joint’s jumpin’ with new ways to increase the value of your membership. Right now—from the folks who in the last 12 months brought you (to name a few benefits) cost-effective entrée to the …

Florrie Binford Kichler, January 2013
President’s Post: Five Habits of Powerful Publishers »

  President’s Post by Florrie Binford Kichler, President, IBPA     Five Habits of Powerful Publishers If I asked 10 publishers to describe their biggest challenge in the industry today, I would bet my last digital file that 10 out of 10 would say it is keeping up with the relentless pace of change. Change …

Florrie Binford Kichler, October 2012
President’s Post: Rediscovering Reading – The Secret Life of a Book Awards Judge »

President’s Post October 2012 by Florrie Binford Kichler, President, IBPA Rediscovering Reading: The Secret Life of a Book Awards Judge Shoe-repair workers have holes in their shoes. CPAs don’t balance their checkbooks. Publishers don’t read. In other words, what we spend our professional lives doing doesn’t necessarily carry over to our personal lives. Now, I …

Florrie Binford Kichler, September 2012
President’s Post: A 20-Year Salute to Terry Nathan »

A 20-Year Salute to Terry Nathan Amazon referred to a river in South America. Larry Page and Sergey Brin were undergrad students, and the term googol meant “a 1 with 100 zeroes after it.” The Sony Data Discman, an electronic book reader that could read books stored on CDs, was one year old. The year was 1992; IBPA …

Florrie Binford Kichler, August 2012
President’s Post: Volunteer Value »

$21.79 That’s the value of an hour of volunteer time, according to the Bureau of Labor Statistics. Which means that in IBPA’s fiscal year 2011–2012 (June 30–July 1), your board of directors contributed more than $13,000 of value to your association just by participating in quarterly board meetings. Add the many hours spent outside those …

Florrie Binford Kichler, July 2012
President’s Post: What Has IBPA Done for You Lately? A Look Behind and Ahead »

President’s Post What Has IBPA Done for You Lately? A Look Behind and Ahead July 2012 by Florrie Binford Kichler, President, IBPA   Study the past, if you would divine the future. —Confucius   The best way to predict the future is to create it. —Peter Drucker   $129 or $10.75 a month for 12 …

Florrie Binford Kichler, May 2012
President’s Post: A Winner on the West Coast: Publishing University 2012 »

President’s Post   A Winner on the West Coast: Publishing University 2012 by Florrie Binford Kichler The City by the Bay was rocking as IBPA Publishing University came to the West Coast for the first time in five years. Just ask the close to 300 attendees, speakers, and industry partners who filled the Sheraton Hotel …

Florrie Binford Kichler, President, IBPA, April 2012
President’s Post: How to Subdue the Procrastination Beast »

      President’s Post by Florrie Binford Kichler, President, IBPA How to Subdue the Procrastination Beast One of my all-time favorite New Yorker cartoons features a businessman standing behind his desk. He’s holding a phone to his ear, and the caption reads, “No, Tuesday’s no good for me. How about never, is never good …

Florrie Binford Kichler, February 2012
President’s Post: IBPA FAQ — Part 1 »

PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA IBPA FAQ, Part 1 What’s the difference between a wholesaler and a distributor? How do I convert my traditional book to an e-book? How do I keep people from copying my e-book without permission? Crucial questions for those of you new to publishing—and just a few of …

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