Article Author - "Fisher, Howard W."


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Howard W. Fisher, Fisher Books, November 1996
How Distributors Can Get Wrung Out & Hung Out to Dry »

PUBLISHED NOVEMBER 1996 by Howard W. Fisher currently, Partner, Fisher Books Several years ago I joined a distributor, and over the course of 18 months, I learned firsthand what can go wrong in an exclusive publisher distribution business from the distributor’s point of view. The intent of this article is to provide a look over …

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