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Jon P. Fine, September 2016
Flipping the Paradigm: Marketing to Authors »

PUBLISHED SEPTEMBER 2016 by Jon P. Fine When authors and publishers talk about marketing, the predominant focus is finding an audience for their books. But marketing is not just relevant to sales; in an increasingly competitive environment, it is also essential to attracting authors. Technology-driven disruption has dramatically altered all areas of the business, but …

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