Article Author - "Drake, Julia"


Independent Articles
Julia Drake, February 2013
Publicity: A Five-Part Basic Program »

  Publicity is the art of building awareness of a book and platform with its target audience. The objective is to gain positive coverage by connecting the media with the audience. Coverage may include reviews, interviews, feature articles, guest articles, op-eds, and mentions of the book, the author, and/or the publisher and any related brand/platform. …

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