Article Author - "Demchak, Casey"


Independent Articles
Casey Demchak, February 2015
How to Write Headlines for Sales Landing Pages »

When I was a kid there were word games that involved reading a simple letter and then circling every fifth word to get a “secret message.” It was neat. So neat that I developed a similar strategy for website landing pages that are designed to sell books. The strategy is built around the fact that …

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