Article Author - "Walter, David"


Independent Articles
Andre Breedt and David Walter, April 2012
The Link Between Metadata and Sales »

PUBLISHED APRIL 2012 by Andre Breedt and David Walter, Nielsen BookScan — Perhaps more than any other industry the book trade is reliant on sharing product data in order to function efficiently. With the massive variety of products available the ISBN has been central to the industry for generations, and attaching accurate and appropriate information …

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