Article Author - "Matthews, Curt"


Independent Articles
Curt Matthews, Chicago Review Press, October 1996
What Should I Call My Book? »

PUBLISHED OCTOBER 1996 by Curt Matthews, Chicago Review Press How important is it to come up with a good title for your book? How much will a bad title hurt your book? Of course the title is just one of many variables that can affect a book’s success, but recently I have had an occasion …

Curt Matthews, Chicago Review Press/IPG, September 1996
Ingram Returns – Why Do They Happen? »

PUBLISHED SEPTEMBER 1996 by Curt Matthews, Chicago Review Press In last month’s newsletter, I complained about the propensity of small presses to complain about irritating aspects of the book business that can not be changed. This time I want to take a hard look at what may well be the leading subject of such complaints: …

Curt Matthews, Chicago Review Press/IPG, August 1996
What Causes a Bestseller »

PUBLISHED AUGUST 1996 by Curt Matthews, Chairman, Board of Chicago Review; Independent Publishers Group Is there a secret to success in publishing? Or perhaps seven habits, or a thirty-day, or -minute, or -second plan that will insure success? I don’t think so. The truth is that absolutely no one in our business knows what makes …

Curt Matthews, May 1996
Returns Again … And Possible Solutions »

PUBLISHED MAY 1996 by Curt Matthews, Independent Publishers Group I had a call the other day from an editor at Publishers Weekly who was researching an article about returns in the book trade. He wanted to know, from the independent press prospective, if returns were still running at the dreadful levels reached in the first …

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