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Shona Burns, October 2016
The Alchemy of Design »

PUBLISHED OCTOBER 2016 by Shona Burns, Executive Director, Chronicle Books Alchemy, as defined by Merriam-Webster, is “a power or process that changes or transforms something in a mysterious or impressive way.” Whether you are designing for a book on pop culture, a cookbook, a children’s book, or stationery, there are two core elements that run …

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