Article Author - "Brenner, Robert C."


Independent Articles
Robert C. Brenner, M.S.E.E., M.S.S.M., February 1997
Reducing the (Perceived) Price with Coupons, Rebates & Discounts »

Cutting book prices can increase sales, but it could also encourage competitors to follow your lead, starting a price war. If you advertise your books at one price point and then cut prices, some past customers will suspect that they’ve been gouged. Value, not price, convinces a buyer. Customers want quality, but at a cheap …

Robert C. Brenner, MSEE, MSSM, October 1996
Guerrilla Marketing »

PUBLISHED OCTOBER 1996 by Robert C. Brenner, President, Brenner Microcomputing, Inc. Claire sat back with a determined smile. This month is the anniversary of her business and time to update her business plan. She will evaluate both her strategic plan and tactical plan. Marketing will be a major part of her focus. She has already …

Robert C. Brenner, MSEE, MSSM, June 1996
Listening for Profit »

PUBLISHED JUNE 1996 by Robert C. Brenner, President, Brenner Information Group The entrepreneurial playing field is littered with the debris of failed publishing businesses. Yet I wonder how many of these companies would have survived, or prospered, if their owners had listened to the marketplace. Listening is not easy. It’s a skill, a science, and …

Robert C. Brenner, MSEE, MSSM, May 1996
Applied Forecasting »

PUBLISHED MAY 2016 by Robert C. Brenner, President, Brenner Information Group Based on what he had learned about how to forecast future trends, John took action to apply his new skill. He collected subjective and empirical data on the nation, the state, and his local area. He wanted to identify business opportunities. As part of …

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