Found 6 articles containing "OKeefe"

Independent Articles
Steve O’Keefe talks with Marcella Smith, May 2004
PUBLISHING PROFILES
A Big Chain’s Small-Press Point Person »

After winning his first Grammy Award, singer/songwriter Michael Bolton said he felt like an overnight sensation 10 years in the making. We tend to see superstars as they are today, and not the years of hard work it took to them to get where they are. Look, for example, at Marcella Smith, director of small …

Steve O’Keefe, April 2004
Tactics for a Better Bottom Line: Pam Art Tells Storey »

When Pam Art left her job as managing editor of a local newspaper to become an “editorial traffic cop” for Storey Publishing as a startup, her husband presented her with a hard hat and whistle. Twenty-one years later, the hard hat is still in her office, only now it’s used when she’s mining data. As …

Steve O’Keefe, April 2003
Jan Nathan: Getting to Know PMA’s Chief »

Jan Nathan has been the Executive Director of the Publishers Marketing Association since its formation in 1983. She has become known to everyone in the small press world through her 20 years of service to the cause, but I got to know the “Tough Love” matriarch of independent publishing even better during a recent interview. …

Steve O’Keefe, January 2003
Publishing Profiles
Dominique Raccah Credits Authors for Sourcebooks’ Success »

Sourcebooks’ Fall 2002 trade catalog begins with an unusual mission statement: “Our sole goal is to help authors be heard.” Authors? Most publishers’ mission statements focus on books or readers. But spend an hour with Sourcebooks Founder and President Dominique Raccah and you’ll realize this mission statement is a mantra for the feisty Midwest publisher …

Steve O’Keefe, October 2002
Peter Workman: Trying to Do Something Very Good »

In 1968, Peter Workman published Yoga 28-Day Exercise Plan and the publishing company he founded has been stretching ever since. This year, he received PMA’s Special Achievement Award for Excellence in Independent Publishing. Workman Publishing is a role model for smaller presses: fiercely independent, relentlessly creative, and phenomenally successful. How successful? One in three Workman …

Steve O'Keefe, July 2002
John Huenefeld: Helping Mid-sized Firms Prosper »

“Publishing is a passion, but it is also a business,” John Huenefeld told me the night before a session in his honor at the Publishers Association of the West Convention. I interviewed him in the lobby of the beautiful Snowbird Resort near Salt Lake City, Utah. It was the perfect environment for a conversation about …

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