Found 16 articles containing "Mark Wesley"

Independent Articles
Mark Wesley, December, 2017
Board Member’s Memo: Build Your Publishing Company with Inbound Marketing »

PUBLISHED DECEMBER 2017 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — You are about to release some of your titles. Wow, what an accomplishment! You should be aware that if your goal is to earn a profit from your work and the work of your authors, you’ve only just begun. Hopefully, you …

Mark Wesley, March/April 2019
Board Member’s Memo: Your Business is the Product »

PUBLISHED MARCH/APRIL 2019 by Mark Wesley, Owner, me+mi publishing — As an independent publisher, how can you make it easy for buyers to find your company? Something has to get their attention, and it will not and cannot be just about your books. As a publisher, you need to create the best books you possibly …

Mark Wesley, April 2017
Board Member’s Memo: Envision the Future of Your Company »

PUBLISHED APRIL 2017 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — What was your dream when you started your publishing company? Is your dream still alive, or are you stuck in the day-to-day, tactical work of running a business? Have you been so busy doing the work that you have forgotten why …

Angela Bole, September 2016
Director’s Desk: New Membership Types Address IBPA’s Diverse Membership »

PUBLISHED SEPTEMBER 2016 by Angela Bole, CEO, Independent Book Publishers Association IBPA has served the independent publishing community since 1983. Today, as self-publishing, e-books, print on demand, hybrid publishing, and an ever-increasing number of other options make it possible for anyone to publish—or at least print—books, the precise definition of “independent publisher” seems to have …

Mark Wesley, July 2016
Board Member’s Memo: Know Your Customer »

PUBLISHED JULY 2016 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — Knowing your customer should be the foundation of all that you do with your marketing and, for that matter, your company. Unfortunately, people skip this part and proceed to do a lot of activities that may be detrimental to their bottom …

Lynn Rosen, January 2016
Indie Publishers Confidential »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor Below, IBPA taps a diverse array of indie publishing professionals from across the country for a candid discussion on how the industry has evolved, where it’s headed, their biggest pain points, and why —through it all— they can’t imagine doing anything else. How do you …

Angela Bole, April 2015
To Serve and Lead on the Front Lines »

PUBLISHED APRIL 2015 by Angela Bole, CEO, Independent Book Publishers Association Five new directors have now been elected to serve on IBPA’s board of directors, starting July 1, 2015. Our board is a leadership team of 14 (13 directors plus our board chair) that works hard to promote, develop, and otherwise further the independent publishing …

Linda Carlson, March 2011
Conduits to Customers, Part 2: Fulfillment Options »

      Conduits to Customers, Part 2: Fulfillment Options by Linda Carlson Getting books to customers means mastering many different operations. Last month, this two-part “Conduits to Customers” series examined distribution options, covering wholesalers and distributors, especially those with specialties, and the merits of working with them, whether or not you also self-distribute (for …

AN IBPA ROUNDTABLE, January 2011
Selling Direct, Part 1: A Tactic in Tune with the Times »

      AN IBPA ROUNDTABLE Selling Direct, Part 1: A Tactic in Tune with the Times It looks to me as though the tide is turning. After decade upon decade when large publishers had the advantage, independents are the ones most in sync with two major current trends and those most likely to benefit …

Arthur Attwell, October 2016
A Dashing Undertaking »

PUBLISHED OCTOBER 2016 by Author Atwell, co-founder & director, Fire and Lion I like to imagine that I’m a pharmaceutical rep who is selling a drug proven to dramatically enhance brain development in young children. It’s safe, easy, and quick to administer—in fact, children love it so much, they ask for it. Until now, only …

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