Found 16 articles containing "Mark Coker"

Independent Articles
Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

Thad McIlroy, April 2015
Mobile-Era Marketing »

PUBLISHED APRIL 2015 by Thad McIlroy, publishing analyst Mobile is where today’s customers are headed and where tomorrow’s customers already dwell. And mobile marketing requires a leader who can articulate a compelling technology strategy and keep it on course. This is a vexing issue for publishers. Mobile won’t succeed without a top-level commitment at the …

Deb Vanesse, January/February 2018
Industry Trends: Obstacles and Opportunities »

PUBLISHED JANUARY/FEBRUARY 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Watch Joshua Robertson’s video recap of this article! Which developments over the past year—e-books, audiobooks, artificial intelligence, Amazon—portend opportunity, and which pose obstacles to be navigated? With the turning of the calendar to a new year, publishers take stock of industry trends. E-books versus …

Lynn Rosen, August 2016
Blazing Trails »

PUBLISHED AUGUST 2016 by Lynn Rosen, IBPA Independent contributing editor IBPA Independent’s consulting editor, Lynn Rosen, asked nine people in the publishing world about the ideas exciting them and the innovations they’ve been able to put into action. See their responses below. Brian O’Leary Principal, Magellan Media Consulting What is the most innovative thing happening …

Mark Coker, March 2015
How to Succeed in the New E-books Era »

PUBLISHED MARCH 2015 by Mark Coker, Founder, Smashwords — After a decade of exponential growth in e-books, with indies partying like it was 1999, that growth has slowed. Indies have hit a brick wall and scrambling to make sense of it. In recent weeks, for example, I’ve heard a number of indie authors report that …

Linda Carlson , September 2014
Spotlight: IBPA Member Achievements »

Selling Rights Around the World Parenting Press has sold Korean rights to two children’s picture books—The Way I Feel, by Janan Cain, and The Way I Act, illustrated by Cain and written by Steve Metzger—to Book Bank Publishing Co. The Press has also sold simplified Chinese rights to those titles in the People’s Republic of …

Mark Coker, September 2014
Exclusive Is Actually Optional at Amazon »

PUBLISHED SEPTEMBER 2014 by Mark Coker, Founder, Smashwords — There’s some confusion among authors, publishers, and media people about the difference between Amazon’s KDP and its KDP Select. KDP Select is the Amazon e-book self-publishing option that requires exclusivity. The regular KDP service does not require exclusivity. At nearly every writer’s conference I attend, authors …

Lee Foster, May 2013
Illustrated Books: A Three-Element Experiment »

PUBLISHED MAY 2013 by Lee Foster, Author, An Author’s Perspective on Independent Publishing — As the publishing of illustrated titles continues to evolve, I have been asking some questions about my world of travel books: Should we continue to include photos in print-on-paper book products? Should we shift photos to e-book versions? Should we present …

Florrie Binford Kichler, July 2012
President’s Post: What Has IBPA Done for You Lately? A Look Behind and Ahead »

PUBLISHED JULY 2012 by Florrie Binford Kichler, Executive Director, Independent Book Publishers Association — Study the past, if you would divine the future. —Confucius The best way to predict the future is to create it. —Peter Drucker $129 or $10.75 a month for 12 months. $10.75 is less than the price of three skim milk …

Florrie Binford Kichler, June 2012
President’s Post: A Compelling Force »

Leadership is influence.—John C. Maxwell Why did you join IBPA? To take advantage of benefits that save you money, marketing programs that save you time and make money, education that does all those things, and more? If you answered “Yes,” than you are in good company, as those are the most common answers I receive …

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