Found 201 articles containing ""MARKETING PLAN""

Independent Articles
Brian Jud, March 2012
Marketing Plans for First Books »

      Marketing Plans for First Books by Brian Jud “You need a marketing plan.” Experienced publishers regularly give first-timers that sound advice. But if you are a first-timer, you are probably intimidated by the idea of doing a conventional, platform-based marketing plan, with its mission statement, executive summary, market analysis, goals, strategies, and …

Tom Woll, October 2009
How to Create Marketing Plans »

      How to Create Marketing Plans by Tom Woll In the realm of business, marketing differs from sales because it concentrates on a multidirectional push–pull effort that takes customers’ needs into account and aims to fulfill those needs. Sales, on the other hand, concentrates on pushing products into stores; it is more one-dimensional …

Dana Lynn Smith, September 2009
A Social Media Marketing Plan »

      A Social Media Marketing Plan by Dana Lynn Smith Social media can provide great ways to promote books, but you’ll save time and be more effective if you do some planning before you dive in. The steps outlined below will help you develop an effective social marketing plan. • Think about the …

Eric Gelb, September 2009
Building Blocks for a Powerful Marketing Plan »

      Building Blocks for a Powerful Marketing Plan by Eric Gelb Every book needs a marketing plan, and by now most publishers know that, even if they’re just starting out. Sometimes we overlook the fact that the strength of a marketing plan depends on the strength of the materials you use to create …

Elisabeth Malzahn and Jen Wisnowski, January 2008
Get Booksellers on Board with Publicity and Marketing Plans »

      Get Booksellers on Board with Publicity and Marketing Plans by Elisabeth Malzahn and Jen Wisnowski If we get this book on the shelves, will the publisher get it off? That’s the key question wholesalers, distributors, and retailers ask themselves when they’re deciding whether to deal with a particular publisher. Getting them to …

Tom Woll, May 2006
Practical Guidance on Marketing Plans »

In the realm of business, marketing differs from sales because it concentrates on a multidirectional push–pull effort that takes customers’ needs into account and aims to fulfill those needs. Sales, on the other hand, concentrates on pushing products into stores; it is more one-dimensional in terms of direction and effort.   Many excellent titles cover …

David Cole, February 2006
How to Create a Marketing Plan »

Occasionally, a publisher or a self-published author puts a book in front of me and says, “I need your help in marketing this book.” I think (but usually refrain from saying out loud), “You mean, since you’ve skipped the marketing process, that you want me to help you sell this book.”   Real marketing begins …

Curt Matthews, IPG/Chicago Review Press, March 2001
A Sample Marketing Plan »

Since Ingram’s new policy of accepting many more independent press titles is contingent on the publishers submitting a marketing plan, many PMA members have asked for a sample of a plan that would strike a wholesaler or distributor as being plausible and effective. Such plans, of course, need to be custom-tailored to each book, but …

Bob Erdmann, May 2000
Book Marketing Wizardry: Fundamentals of a Successful Marketing Plan »

So often I am amused while chatting with a publisher who has achieved remarkable success with a book, when he or she sort of points his or her toe in the sand and says something like, “Oh shucks, I was really lucky” just like a shy old cowboy or cowgirl. In reality, however, a successful …

Curt Matthews, IPG/Chicago Review Press, August 1997
A Sample Marketing Plan »

Since Ingram’s new policy of accepting many more independent press titles is contingent on the publishers submitting a marketing plan, many PMA members have asked for a sample of a plan that would strike a wholesaler or distributor as being plausible and effective. Such plans, of course, need to be custom-tailored to each book, but …

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